If your requirements alter, you can move up or down to any Edition and also increase/reduce the number of users. Their Enterprise Edition priced at $150/user/month (billed annually) boasts of the maximum number of subscribers. Salesforce’s Sales Cloud has four Editions – SalesforceIQ Starter, Lightning Professional, Lightning Enterprise and Lightning Unlimited – starting from $25 to $300, billed annually for per user/month. With no capital expense involved for the setup, Salesforce charges are based on user licenses. Salesforce launched the first cloud-based CRM and also established the Platform as a Service ( PaaS) market with to support the complex real-world business models. Salesforce is highly scalable and the customizability factor helps to modify and adapt to all future specifications. When you are opting for a CRM, you are not simply making a decision for today, but the solution should also be scalable enough to meet your business needs 3 years hence. For many users, the greatest strength of Salesforce is its customizability – custom fields, objects, 3 rd party Salesforce extensions, integrating your own apps, etc. For Salesforce customization, technical expertise is required on Apex Code and Visualforce pages. While a majority of requirements can be handled through configuration, sometimes there is a need to add/extend the existing functionalities to accurately reflect your business needs. Customizability :Īnother area where Salesforce scores major brownie points amongst its competitors is its ability to be highly customizable. During the implementation process, the Admin can make point-and-click alterations via the builder to configure the solution as per your business process. The default Salesforce platform comes with a wide array of features and functionalities which caters to most organizational needs. It is easy to navigate between the modules and you can collaborate with your colleagues too. They have a complete 360-degree view of the customer, which in turn helps them to make better business decisions and close deals faster. Sales Reps have better visibility into their accounts, contacts, opportunities, tasks, all from a single place. This is one of the primary reasons that drive the Salesforce adoption rate. If you have a look at the Salesforce analytics, you would come across the following benefits of using Salesforce: 1. The depth of functionality and ease of use were the primary winners for them. Salesforce was the first to launch a CRM on the cloud and have been the leaders in the Cloud CRM space ever since. So, what is it about Salesforce CRM that makes it so popular and a leader in the market? Why would an organization pay premium price for Salesforce, when there are others at nearly half the cost? If you are exploring the CRM industry, you will come across a plethora of CRMs, with many of them offering the base functionalities, aimed towards effective management of your customers to enhance your relationship with them. With an impressive performance in 2016 and Q1 of 2017, Salesforce continues to dominate the CRM market. 2017 is the ninth year in a row in which Gartner has named Salesforce as a leader in the Gartner Magic Quadrant for CRM.
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